MEDIA RELEASE – 15 July 2024

Homesafe Solutions Pty Ltd (“Homesafe”), a pioneering leader in the equity release market in Australia since 2005, is pleased to announce its acquisition by Federation Asset Management. This strategic acquisition marks the beginning of a new era focused on investment and growth, ensuring Homesafe continues to thrive and expand its footprint in the years to come.

Federation Asset Management, a leading investment firm known for its strategic acquisitions and focus on sustainable growth, is thrilled to welcome Homesafe into its portfolio. With this acquisition, Federation Asset Management aims to build on the strong foundation Homesafe has established, driving further innovation and expansion in the equity release market.

"Our acquisition of Homesafe Solutions Pty Ltd is a testament to our commitment to investing in companies with strong growth potential and a proven track record of success. We are excited to support Homesafe in its next phase of growth, ensuring it continues to deliver exceptional value to its customers and stakeholders," said Neil Brown, Partner of Federation Asset Management.

In addition, Federation Asset Management is pleased to announce its partnership with one of the big four banks to fund the future growth of Homesafe. This collaboration will provide the necessary financial backing to enhance Homesafe's growth and expand its market reach, ensuring more Australian homeowners can benefit from a debt-free equity release solution.

As part of this exciting transition, Homesafe is pleased to announce the appointment of Dianne Shepherd as the Managing Director. With 18 years of dedicated service to Homesafe, most recently as Chief Operating Officer, Dianne brings a wealth of experience and a deep understanding of the business to her new role.

"I am honoured to step into the role of Managing Director at such a pivotal time for Homesafe Solutions. Our commitment to providing an innovative and reliable equity release solution remains steadfast, and I look forward to leading our talented team as we continue to grow and evolve. With the support of Federation Asset Management, we are well-positioned to enhance our offering and expand our reach, ensuring more Australian homeowners can benefit from our solution," said Dianne Shepherd.

Founded in 2005 by highly regarded actuary, Peter Szabo, and originally established as a partnership with Bendigo & Adelaide Bank, Homesafe sought to provide an alternative for senior homeowners to either downsize or take out a reverse mortgage in order to have sufficient funds to sustain a dignified and comfortable life in retirement.

Mr Szabo said “Having founded the business 19 years ago and at a stage in my life where it was appropriate to find a new custodian of our unique solution, it was pleasing to find an organisation that shares my views and passion for providing senior Australians with certainty and the funds to live a dignified retirement. Federation Asset Management brings access to significant capital enabling Homesafe, and its incredible team of dedicated people, to meet the continued demands of its customers for years to come.”

Homesafe has played a transformative role in the Australian equity release market, and the company's innovative approach has provided thousands of homeowners with the financial freedom and security they need during their retirement years.

Media Contact:

Rebecca Harrison

The Civic Partnership